Read Online and Download Ebook Basics Marketing 01: Consumer Behaviour By Hayden Noel
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Basics Marketing 01: Consumer Behaviour By Hayden Noel
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About the Author
Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.
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